Coaching & Advising for Founders & Executives

Strategic Guidance for High-Growth Leaders

Building and scaling a business comes with challenges that require clear direction, expert insights, and a trusted sounding board. Whether you're a founder navigating growth, an executive refining leadership strategies, or an investor seeking startup advisory, tailored coaching and advising can provide the clarity and momentum you need.

  • Individual Coaching – 1:1 strategic and leadership development
  • Group Coaching – Team coaching, workshops, and mastermind circles
  • Advisory – On-demand expert insights for critical business decisions

Tailored to Your Needs

Every engagement is fully customized, blending coaching, mentoring, and consulting to meet your specific needs. Sessions are led by Amanda Fornal, an experienced startup advisor, executive coach, and business consultant with 25+ years in technology, entrepreneurship, and innovation.

Coaching Approach

A Tailored, Big-Picture Perspective
Amanda's coaching approach combines proven methodologies with real-world startup experience, ensuring insights are directly applicable to the fast-paced tech and innovation landscape.

  • Adaptable Coaching & Advisory Style – Amanda may take on the role of a coach, mentor, or consultant depending on your unique needs.
  • Global Expertise in Tech & Innovation – Specializing in early-stage startups, scaling strategies, and global business perspectives.
  • Certified Executive Coaching – Amanda is trained through Columbia University's Coaching Certificate Program in Leadership & Organizational Executive Coaching.

1. Individual Coaching

Personalized coaching for founders, business owners, and executives seeking clarity, growth, and leadership development.
  • Founder & Business Owner Coaching – Navigate scaling, strategy, and leadership.
  • C-Suite & VP Coaching – Strengthen executive presence, decision-making, and team leadership.
  • High-Stakes Decision Coaching – Get clarity and confidence in complex, high-impact decisions.

2. Group Coaching

Designed for founder teams, executive teams, and communities seeking collective growth.
  • Founder Team Coaching – Align leadership, culture, and business vision.
  • Executive Team Coaching – Enhance collaboration, decision-making, and innovation.
  • Mastermind Groups & Circles – Peer-driven learning and problem-solving.
  • Workshops & Strategic Sessions – Custom trainings for growing teams.

3. Advisory Services

Expert guidance for startups, founders, and leadership teams navigating critical business decisions.
Amanda specializes in cutting through complexity and providing clarity, strategic direction, and innovative solutions for:
  • Pitch Review – Strengthen messaging, storytelling, and investor appeal.
  • Business Strategy Development – Define priorities and long-term vision.
  • Competitive Analysis – Identify differentiators and market opportunities.
  • Product Development – Turn ideas into scalable, market-ready solutions.
  • And more.

An Honest, Thoughtful Approach

Amanda fosters critical thinking, innovation, and creativity, offering practical, tailored advice to fit the unique challenges of each entrepreneur. Conversations may cover topics like:

  • Business strategy & long-term planning
  • The startup journey & managing expectations
  • Technology development & product-market fit
  • Competitive positioning & differentiation
  • Defining your problem statement
  • Resilience & navigating uncertainty